A couple weeks ago, I had the incredible opportunity to showcase my plus-size fashion brand LC and Cheeks at The Fashion Souk for the very first time — and what an experience it was!
Here are some of my biggest takeaways:
The Highlights:
- Quality Over Quantity – The crowd was amazing! I loved the energy and the quality of customers who stopped by to browse and shop. It reminded me that there’s a real demand for plus-size fashion that’s stylish and intentional.
- So Much Nigerian Creativity – It was incredibly inspiring to see other fashion vendors doing their thing. From unique pieces to impeccable branding, the level of creativity and growth among Nigerian brands blew me away!
- Networking Goldmine – It’s not just a market, it’s a community. I met so many like-minded entrepreneurs and potential collaborators — you really can’t put a price on that.
- Support That Showed – Big shoutout to the organizers and financial partners. They ensured we were well taken care of and lacked nothing — truly a vendor-friendly event!
- Spotlight Moments – Having MCs move from stall to stall, announcing our offerings on the big screen and sound system, gave every vendor a moment in the spotlight. That visibility was golden!
The Not-So-Great Bits:
- Day one was hit hard by heavy rain, which really affected turnout. Lagos weather did its thing!
- The venue was quite large, which meant customers were pretty worn out by the time they reached stalls like mine positioned at the very end.
- With so many brands in attendance, it was clear that having your own marketing strategy was essential — many shoppers came already knowing where they planned to buy from.
But all in all, I absolutely recommend it and I’m already looking forward to doing it again this December!
To all my fellow vendors and shoppers — thank you for the love, the feedback, and the support. Here’s to more visibility for plus-size fashion in mainstream spaces!
Written by:Cheeks JS
Your fashion insider and plug for African style, culture, and retail trends.
Follow for more stories that connect Africa to the world through fashion.
Leave a Reply
You must be logged in to post a comment.